Aupen is a burgeoning fashion brand from Singapore that has quickly captured the attention of the global fashion community, including high-profile celebrities like Kylie Jenner and Nina Dobrev. The brand is known for its unique and ethically produced handbags that embody the principles of wellness and sustainability.
Design Philosophy and Product Range
Founded by Lydia Maurer and Skye Tan, Aupen combines artistic design with practical functionality. The brand’s aesthetic leans towards minimalistic and sculptural forms, often utilizing asymmetry to enhance visual interest. Their collections include the Fearless, Purpose, and Nirvana lines, offering a variety of sizes and styles to suit different fashion needs and occasions.
Sustainability and Ethical Practices
Aupen is committed to reducing environmental impact, utilizing vegan leather and other sustainable materials to craft their bags. This commitment extends beyond materials to include the overall ethos of the brand, which emphasizes mindfulness and self-care.
Celebrity Endorsements and Collaborations
The brand has been endorsed by celebrities like Kylie Jenner, which has helped elevate its status in the fashion world. Aupen has also engaged in notable collaborations, such as an exclusive series with Vogue Singapore, further solidifying its place in the luxury accessory market.
Future Prospects
Looking ahead, Aupen aims to continue innovating and expanding its product line, focusing on designs that reflect individual personality and style. The brand’s vision is to provide fashion products that not only enhance aesthetic appeal but also promote personal well-being and environmental responsibility.
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