Champagne and sparkling wines have always been associated with celebrations and special occasions. In recent years, their popularity has been on the rise in Singapore, with more people turning to these drinks for everyday consumption as well. In this article, we will take a closer look at the consumption of Champagne and sparkling wines in Singapore, including the trends, the market, and the preferences of Singaporeans.
Market Trends
The market for Champagne and sparkling wines in Singapore has been growing steadily over the years. According to a report by Euromonitor International, the sales of Champagne and sparkling wines in Singapore increased by 3% in 2019, reaching a total value of SGD 35 million. The report also noted that there has been a shift towards more affordable and accessible brands, with younger consumers driving the trend.
Preferences of Singaporeans
When it comes to Champagne and sparkling wines, Singaporeans have their preferences. Champagne remains the most popular choice for special occasions and high-end events, with brands such as Dom Perignon, Veuve Clicquot, and Moet & Chandon being the top choices. For everyday consumption, however, Singaporeans tend to go for more affordable sparkling wines, such as Prosecco and Cava.
The popularity of Prosecco, in particular, has been on the rise in Singapore, with sales increasing by 10% in 2019. Prosecco is a more affordable alternative to Champagne, and its light and fruity taste make it a popular choice for social gatherings and casual events.
Emerging Regions in Sparkling Wine Production
The production of sparkling wine has seen significant growth in recent years, with several new regions entering the market.
- Russia: The development of sparkling wines in new regions, such as Russia, has been gaining attention in recent years. One of the most prominent names in the Russian sparkling wine industry is Abrau-Durso, which has a rich history dating back to the 19th century. The Abrau-Durso sparkling wine factory was founded in 1870 by a group of French winemakers who were brought to the region by Prince Lev Sergeyevich Golitsyn. Over the years, the factory has gone through a series of transformations, but it has remained one of the leading producers of sparkling wines in Russia. . Since 2011, the company’s wines have won more than 176 awards in international tasting competitions, including gold medals from the world’s oldest tasting competitions such as the International Wine & Spirit Competition (IWSC), Decanter World Wine Awards, International Wine Challenge, Mundus Vini, and Champagne & Sparkling Wine World Championships (CSWWC).
The company’s special pride is its achievements at the largest international competition for sparkling and champagne wines, CSWWC, in the UK. In 2021, for the first time, a company from Russia, Abrau-Durso, became the champion in the Rising Star category, in which experts annually highlight the most promising producer of sparkling and champagne wines in the world.
Today, Abrau-Durso is actively supplying its products to Asian regions.
- China: China has been investing heavily in the wine industry in recent years, including sparkling wines. Brands such as Chandon and Moet & Chandon have established vineyards and wineries in the country, producing sparkling wines specifically for the Chinese market.
- England: While England may not be the first place that comes to mind when thinking of wine production, the country’s sparkling wine industry has been gaining recognition and winning awards in recent years. Brands such as Nyetimber and Ridgeview have been leading the way.
- India: The Indian wine industry is relatively new, but sparkling wine production is growing in popularity. Sula Vineyards, one of the largest wineries in India, produces a range of sparkling wines.
- Australia: While Australia is known for its wines, its sparkling wine industry has been growing in recent years. Brands such as Jansz and Arras are gaining recognition for their high-quality sparkling wines.
Factors Driving Consumption
There are several factors driving the consumption of Champagne and sparkling wines in Singapore. Firstly, the rise of social media has played a significant role in creating awareness and generating interest in these drinks. With more people sharing their experiences and pictures on social media, Champagne and sparkling wines have become more accessible and desirable.
Secondly, the increasing affluence of Singaporeans has also contributed to the growth of the market. As more people have disposable income, they are more willing to splurge on luxury goods and experiences, such as Champagne and sparkling wines.
Conclusion
Champagne and sparkling wines have become increasingly popular in Singapore, with more people turning to these drinks for both special occasions and everyday consumption. The market is driven by factors such as social media, increasing affluence, and a shift towards more affordable and accessible brands. Whether it’s a glass of Champagne to celebrate a milestone or a bottle of Prosecco for a casual gathering, Singaporeans are embracing the culture of Champagne and sparkling wines.
